Product Marketing and Campaigns Manager

An exciting opportunity has arrisen in Toolbox by Admiral for a Product Marketing and Campaigns Manager to join the growing Marketing team!

We are a start-up in a corporate venture builder, hitting our stride. We’re looking for a Product Marketing and Campaigns Manager to join us as we begin our scale-up phase and expand our Growth & Marketing team.

You’d be our lead on Product Marketing and Campaigns, and will launch product marketing for Toolbox.

About Admiral Pioneer 

Admiral Pioneer is a new entity within Admiral Group with the objective of seeding, launching and scaling new businesses in areas of increasing societal importance. We are focusing on three significant domains:

Mobility

Future of Work

Live to 101

These domains are long term growth areas for Admiral. We anchor around meeting customer needs and are focused on experimenting and proving new products, business models and partnerships through a discovery driven approach.

We aren’t an incubator, we are building a dynamic and energizing environment where we will provide all the excitement and freedom of a start-up, with the support and stability of an established organization. We want to recruit passionate business builders who look at the world and see huge opportunities to change it.

The Small Business team

Surviving in business is tough.  Succeeding is even harder. ​​ We want to make it possible for more small businesses to survive and thrive​ - by building personalised products and services that allow our customers to run their business as well as they perform their craft​.​

We are a high-impact collaborative team of passionate individuals who are constantly looking at ways to enhance customer experience through a human centered design approach, rigour experimentation and a test and learn mindset. We are looking for bright and talented individuals who have a can-do attitude and will thrive in this enabling environment. We treat our colleagues openly, equally, and fairly and give them a ton of opportunity and freedom to do their best work and make a positive impact. 

We're looking for someone who:

• Is excited about helping the UK’s self-employed people and small businesses
• Has experience working closely with a product team to take products and features to market and deliver commercial results
• Is ready with plenty of creative ideas, and enough practicality to adapt them
• Can understand the ambiguity that happens in a new organisation, and create structure out of it
• Has experience in a corporate and/or start-up environment (marketing or brand agency experience is also welcome, in addition)
• Can lead conceptualisation, planning, and implementation of cross-channel campaigns
• Can mentor and upskill junior colleagues

Your responsibilites would be:

• Build our product marketing function. Own the development of value propositions, core content, and go-to-market strategy for all Toolbox products.
• Spearhead all product campaigns, including go-to-market campaigns, audience-specific/customer segment campaigns, and partnership activation campaigns.
• Work closely with our Product function to define product marketing requirements, messaging, and target audience; then work closely with the rest of our Growth and Marketing team to conceptualise, develop, and execute creative campaigns across relevant channels (Paid, Organic, Social, Cross-Sell, Brand/PR, eCRM, Partnerships). Serve as lead on all product campaign creative direction, messaging, and copywriting.
• Work closely with our Data Science team to turn first-party customer insights into new campaigns and propositions.
• Work closely with our Product and Design functions to turn our website into a vehicle for growth; own all product- and segment-related homepage content as well as campaign landing pages.
• For new products, build out sales enablement materials for our partnerships team and call centre.

You'll be working with:

• Our Head of Growth & Marketing as your line manager
• Our Product team as your main internal customer
• Our channel managers and Brand Marketing manager as your peers
• Our Service Designers, who look after customer discovery and product conceptualisation, understanding customers’ needs, behaviours, and motivations
• Our Subject matter experts in Underwriting, Claims, Operations, Tech, and other areas, who make sure our customers have robust products that add huge protection and value to their businesses

This will be a hands-on job, but you’ll have tons of support from our driven, fun-loving team of professionals.

Essential Skills 

• Previous experience of marketing and/or product experience, preferably including scale-up experience
• Experience in working with customer data in a CRM platform
• Deep expertise in uncovering customer needs, understanding market context/competition, developing targeting strategies, positioning, and differentiated value propositions and messaging
• Immaculate writing skills and strong storytelling ability
• A collaborative approach; you will need to work across functions to drive results
• Commercial mindset and ability to prioritise among a wealth of opportunities based on expected business outcomes

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Salary, Benefits and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here.

At Admiral Pioneer we have a hybrid way of working, meaning our employees work both from home and in the office. We understand everyone has their own preference of working and so we are open to discussion on how this would look for you. If you have any questions or would like to learn more, please reach out to our Recruitment Team here. 

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