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From a Welsh motor insurance start-up in 1993...  

to a multi-billion-pound business serving customers in five countries, for the last 30 years our core values of prioritising customers and people remain unchanged. We are proud to be driven by continuous innovation and the latest technologies, and to be Wales’ only FTSE 100 company.

Launched in 1993, Admiral is one of the UK’s largest motor insurers in the UK and now provides a range of products including home, pet and travel insurance. Admiral was the first company to offer customers MultiCar policies which allow customers to cover multiple cars in one discounted policy. This has now been extended to MultiCover which enables customers to cover cars, vans and their home in one discounted policy. 

Our Products


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Our MultiCover insurance brings together various car, van, home, and landlord insurance policies into a single package.

Every policy included can receive its own discount, all while sharing the same renewal dates. Additionally, having one policy simplifies the paperwork, saving our customers time, effort, and money.

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Our Car insurance product is crafted to safeguard customers in case their vehicle is stolen, damaged, or involved in an accident.

Customers can select from:
- Third Party Only
- Third Party Fire and Theft
- Four tiers of comprehensive car insurance

In 2017, we launched Van Insurance, offering financial protection for customers if their van is in an accident, stolen, or damaged. We provide various coverage options tailored to how customers use their vans, whether for business or personal purposes.

At a minimum, our insurance will cover any damage they may cause to another person's vehicle, which is the basic level of coverage mandated by law for all drivers.

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In 2012, we introduced our Home insurance product to provide financial protection for our customers' residences. This coverage safeguards against incidents such as theft, fire, and floods.

We provide two types of insurance: Buildings insurance, which protects the structure itself, and Contents insurance, which covers personal belongings. Additionally, we cater to homeowners, renters, and landlords, ensuring comprehensive coverage for all.

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Since 2017, we have provided our customers with Travel insurance, often referred to as holiday insurance, to safeguard them and their families from unforeseen expenses while traveling or on vacation.

Although it’s not legally mandated, this insurance covers various costs such as medical expenses in case of illness or injury abroad, trip cancellations, theft of personal belongings, and lost luggage.

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Our Pet insurance provides protection for cats and dogs in unforeseen circumstances. It covers veterinary expenses if a customer's pet suffers an injury or falls ill.

This means they can access high-quality care, such as consultations with PawSquad vets, at a more affordable price.

Our Milestones

On 2nd January 1993, Admiral launched with 57 colleagues and the first insurance policy was sold at 9:10AM.

1993

Admiral launch

The first Admiral TV advertisement was broadcast.

1993

Admiral TV advertisement

Admiral's website launched, making it the first direct insurer with an internet presence in the UK.

1995

Admiral TV advertisement

Diamond and Bell launched. Diamond was launched for female drivers with lower claims, and Bell for customers without a no claims bonus.

1997

Admiral TV advertisement

Gladiator launched as a commercial vehicle insurance intermediary.

1998

Admiral TV advertisement

Henry Engelhardt led a Barclays-backed management buyout of Admiral Group from Brockbank Group.

1999

Admiral TV advertisement

Elephant launched and the Admiral Group became the first UK insurer to offer customers motor insurance through an online journey.

2000

Admiral TV advertisement

Admiral Group makes the inaugural The Sunday Times 100 Best Companies to Work For list and has done so every year since!

2001

Admiral TV advertisement

Confused.com, the UK's first insurance aggregator, was launched by the Group.

2002

Admiral TV advertisement

Admiral Group went public at £2.75 per share and a £711 million market cap, becoming Wales' highest valued public company.

2004

Admiral TV advertisement

Admiral Group welcomes its 1 millionth customers.

2004

Admiral TV advertisement

Admiral becomes the first company in the UK to launch MultiCar, allowing UK customers to insure two or more cars on the same policy.

2005

Admiral TV advertisement

Balumba, the Group's first motor insurance business in mainland Europe is launched in Spain.

2006

Admiral TV advertisement

Admiral Group enters the FTSE 100

2007

Admiral TV advertisement

ConTe.it, the Group's second direct insurance business in mainland Europe is launched in Italy.

2008

Admiral TV advertisement

Elephant Auto, the Group's first insurance business in the United States, is launched.

2009

Admiral TV advertisement

L'olivier - assurance, our direct insurance operation in France, was launched in Paris.

2010

Admiral TV advertisement

A second Spanish direct insurance brand, Qualitas Auto, is launched to provide motor insurance for those who traditionally struggle to access cover.

2012

Admiral TV advertisement

Admiral UK launched its first household insurance products.

2012

Admiral TV advertisement

Price comparison site Compare.com is launched in the USA.

2013

Admiral TV advertisement

Admiral Group's law firm, Admiral Law was launched in the UK.

2013

Admiral TV advertisement

Admiral Group's new headquarters, Tŷ Admiral, was officially opened by members of the Welsh rugby team.

2015

Admiral TV advertisement

Admiral Group launched its unsecured personal loans business, Admiral Money.

2015

Admiral TV advertisement

Launched Travel offering three levels of policy; Admiral, Admiral Gold and Admiral Platinum.

2017

Admiral TV advertisement

Admiral UK received a lifetime award for being the only company to appear on the Best Big Company to Work For list for 20 consecutive years.

2020

Admiral TV advertisement

In response to the pandemic, the Group launched a Covid-19 support fund, donating £6 million over two years to local communities.

2020

Admiral TV advertisement

Due to Covid-19 lockdowns, Admiral UK issued a Stay-at-Home Refund, returning £110 million to motor insurance customers.

2020

Admiral TV advertisement

ConTe, our Italian business, launched pet insurance.

2020

Admiral TV advertisement

Admiral Group sells its comparison businesses in the UK and Europe to RVU

2021

Admiral TV advertisement

Admiral Pioneer is launched! A venture building business which focuses on long-term diversification.

2021

Admiral TV advertisement

Our Italian operation ConTe, launches its loans business, better known as Con Te Prestiti

2022

Admiral TV advertisement

Admiral UK launches its own Pet insurance.

2022

Admiral TV advertisement

Admiral turns 30! On 2nd January 2023 we celebrated 30 years since Admiral Group was launched in Cardiff.

2023

Admiral TV advertisement

Admiral signs agreement to acquire the UK direct Home and Pet personal lines insurance operations of RSA Insurance Group Limited.

2024

Admiral TV advertisement