(This is a hybrid role, and it requires travel to our Cardiff office at least twice a week)
We’re looking for a highly experienced senior campaign manager to hit the ground running, leading our Above the line campaigns within our fast-paced Marketing department.
As a Senior Advertising Campaign Manager you will be responsible for
- Planning and implementing integrated campaign strategies, including working with colleagues to develop an integrated media presence through the line
- Planning and delivery of compelling, consumer focused, above the line campaigns on time and to budget. Our channels include, but aren’t limited to, broadcast (e.g. radio, video on demand), digital and social media platforms and media partnerships.
- Reviewing and analysing research and metrics to extract and identify relevant consumer and channel insights to shape campaign activity.
- Working with our external creative and media planning and buying agencies to brief and create effective annual and multi-channel campaign plans.
- Collaborating with our colleagues and agencies to evaluate and report upon the impact and effectiveness of campaign activity, optimising in-flight where possible, and applying learnings to future activity and strategies.
- Developing and leading our Advertising team
- Making sure our activities remain in line with our regulatory responsibilities including advertising standards and Financial Promotions regulations. Working to plan for and manage risks effectively
- Managing large marketing budgets and driving ROI and value for money
- Working collaboratively across all aspects of Marketing campaigns to maximise marketing outcomes
Experience we are looking for
- A degree level education and/ or marketing professional qualifications
- Track record of having successfully delivered brand, ATL and performance campaigns to agreed KPIs for a recognised brand
- Good understanding and experience of measuring campaign effectiveness and impact
- Strong communication skills, both written and verbal, with the ability to influence senior stakeholders
- Managing effective agency relationships
- Managing and reporting against large budgets
- Strong project management and analytical skills with acute attention to detail.
- Flexibility and ability to prioritise and multitask
- A creative thinker, with excellent analytical and problem-solving skills
- Someone who can motivate and develop teams
Additional Information
- We are a hybrid working team and you will be required to come to our Cardiff office 2 days per week (or more if you prefer).
- We will give you everything you need to work comfortably from home.
Please note - we may close this vacancy early if we receive lots of applications or business priorities change.
Our Commitment to You
At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.
All qualified applicants will receive equal consideration for employment.
Benefits and Work-Life Balance
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.
You can also view some of our other key benefits here.
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