You will support the delivery of our consumer PR activities and brand reputation strategy which support business objectives whilst building brand recognition and boosting consideration.
The role holder will provide a first-class communications service and should be comfortable dealing with external stakeholders, journalists and internal colleagues at every level in the organisation.
As a PR Executive you will
- Execute the delivery of consumer PR campaigns and reactive activities that generate positive, focused and measured media coverage about our products and services.
- Collaborate with marketing and product teams to deliver integrated campaigns which work effectively across all communication channels and support our business objectives.
- Work closely with the Content and SEO team on digital PR campaigns and the creation of editorial content to support SEO initiatives.
- Monitor, review and report on the success of our PR activities against key competitors to continuously improve on delivery against key metrics - presenting to stakeholders as required.
- Work with our external PR agency to research and write engaging, consumer interest stories that will provide us with positive coverage in key media.
- Respond to inbound media queries for information, commentary or statements, work with relevant internal stakeholders to provide responses to ensure the best outcome for Admiral in any resulting media coverage.
- Work in a fast-moving team, the role holder will be able to prioritise and manage several competing priorities, while delivering day-to-day tasks.
- Conduct data research activities and submit data requests to the relevant teams to support campaigns.
- Proactively seek out editorial opportunities where Admiral can position itself as an industry expert.
- Provide support during crisis situations and brand reputational risk events, escalating to relevant Heads of Departments in emergency situations.
- Ensure all work aligns with marketing, compliance, IT and product team requirements.
- Collaborate with our corporate communications team to promote Admiral Group led initiatives that demonstrate our brand purpose and enhance our reputation.
- Deliver projects from concepts to final output within tight deadlines, ensuring that internal processes are followed, assets meet creative briefs and the relevant approvals are in place.
- Act as brand guardian, ensuring all Admiral Group social content is on brand and in line with digital tone of voice guidelines to maintain a consistent and relevant user experience across each channel.
- Support the marketing team on other PR campaigns and projects as required.
- Stay abreast of industry trends, best practices and recommend innovations for implementation.
- Complete regular company-wide internal training as well as any external training relating to the role.
Skills and Experience Required
- PR experience (preferably within Financial Services) with a strong knowledge of the media landscape
- Self-starter, able to demonstrate high levels of initiative and motivation
- Excellent interpersonal and communication skills
- Ability to interpret data and identify key statistics
- Be a creative thinker who can work accurately under pressure.
- Work independently, but also closely with a team.
Educational Qualifications Required
- A degree or equivalent in one of the following
- Communication and media studies
- Journalism
- English and creative writing
- Marketing
Additional Information
- We aim to review and respond to your application within 5 working days
- The role is based in Cardiff with a Hybrid approach to working, 1 or 2 days in the office. We will give you everything you need to work comfortably from home.
Our Commitment to You
At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.
All qualified applicants will receive equal consideration for employment.
Salary, Benefits and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.
You can also view some of our other key benefits here.
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