Working in the Product and Partnership Marketing team we are looking for someone to develop and deliver partnership marketing with a focus on customer growth, product diversification and customer engagement. You will identify opportunities that meet the needs of each product, build robust business cases for approval, create exciting and innovative campaigns around these partnerships and monitor performance to ensure they are reaching potential
This is an exciting role which offers exposure across the business at a senior level. As such, we’re looking for an experienced and confident marketing professional, as comfortable with targets, budgets and stakeholder management, as creative campaign ideas.
A key element of this role is understanding Admiral’s business and product specific objectives to identify where opportunities for collaboration with external partners may lie.
What a Partnership Marketing Manager will do
- Support with the development of the Partnership Marketing Strategy
- Create marketing plans for new and existing partnerships
- Support with the creation of business cases for new partnership opportunities
- Identify partnership opportunities to diversify distribution channels for sales growth
- Develop campaigns to increase customer acquisition via the Refer a Friend platform
- Identify partnership opportunities to increase brand awareness of new products launches / product segments
- Deliver incentivised engagement for the Admiral app
- Investigate opportunities to establish an Admiral Rewards 2.0 with an aim to increase customer loyalty and engagement
- Liaison with internal stakeholders including procurement, legal, data protection and information security to ensure the swift sign off and delivery of potential partnerships
- Analyse ROI and the effectiveness of all partnership marketing
- Coordinate integrated marketing campaigns to promote partnerships, ensuring deadlines are met and partnership KPIs are achieved.
- Line management of Product Marketing Executive
We are looking for
- A degree level education or comparable working experience
- Experience delivering multi-channel marketing campaigns
- Experience delivering growth through partnerships
- Self-motivation and proactive when managing own work and the work of others
- Resilient with a tenacity to see a project to completion
- Ability to prioritise/multitask under pressure to tight deadlines
- Great organisation and project management skills
- Ambitious professional, focused on continual professional development
- Ability and confidence to present work to senior managers
About Admiral
We're Wales’ only FTSE 100 company. We have forward-thinking approaches and provide endless opportunities to test, learn and grow. There's a reason we've been named a Best Place to Work: our progressive culture, core values, and commitment to diversity and inclusion have created a working environment where people share ideas, aren’t afraid to speak up and change things, and above all, feel valued.
Admiral has grown from being a small start-up into a multi-national organisation. The company is constantly investigating new products, services and markets and is now present in eight countries with a diverse product portfolio.
Our success goes hand-in-hand with having a strong culture where we put our people and customers first. Our philosophy is simple yet effective: people who like what they do, do it better, and this, in turn, means that our customers receive the level of service and products that they deserve. Our culture is honest, open and wholeheartedly focused on four key areas:
Communication, Equality, Reward & Recognition, and Fun.
Salary, Benefits and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
You can also view some of our other key benefits here; https://admiraljobs.co.uk/employee-benefits/.
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