This is a new and exciting opportunity to join us to develop a strong presence in the over 50s market for Admiral travel insurance. Reporting to the Head of travel, this role has the potential to give full ownership of the P&L for the over 50’s cohort and plan for the future strategic direction of the project.
Travel is to become a top player in the Market by 2030, with strong goals for growth. This includes growing the core product, optimizing the current product offering and distribution channels, capitalizing on cross-selling opportunities to our existing Admiral customer base, and exploring opportunities in new products and channels. The over 50s market has been identified as a key demographic for growth.
As part of the senior management team you will also be a valued voice in helping to develop our long term strategy.
Main Duties:
- Understand the customer cohort and develop a value proposition to target them.
- Strategic planning for the growth of the over 50’s cohort.
- Develop, communicate, and deliver on a roadmap that provides valuable learnings from tests and implements changes to support growth.
- Work closely with Marketing to efficiently target these customers and unlock distribution channels for this market.
- Evaluate and implement changes to servicing of this cohort both offline and digitally.
- Consider required expansion to the current footprint.
- Establish robust reporting with key KPIs to track current position, evaluate and communicate changes.
Skills and Attitudes Required:
- Experience in the over 50s offline marketing.
- Strategic Planning.
- Leadership and decision-making skills.
- Strong stakeholder management and effective communication.
- Numerical analysis and reporting.
- Good written, verbal, and presentation skills.
- Self-motivated and organized.
Additional Information
- Due to the Easter holidays we will review your application w/c 06/04/2024 and get back to you shortly after.
- We will give you everything you need to work comfortably from home.
Please note - we may close this vacancy early if we receive lots of applications or business priorities change.
Our Commitment to You
At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.
All qualified applicants will receive equal consideration for employment.
Salary, Benefits, and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.
You can also view some of our other key benefits here.
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