About the role
You will support the Content Manager and Content Editor to deliver our digital content strategy with responsibility for writing and updating web content across all Admiral direct insurance websites. You will also liaise with product teams across the business to ensure landing pages are accurate and up to date.
As a content writer you will
- Help deliver Admiral’s content strategy and identify content gaps to inform the content calendar
- Produce and commission web content including landing pages and blog content
- Develop and manage relationships with freelancers/agencies who provide content
- Sub-edit internal and externally commissioned copy ensuring tone of voice is adhered to
- Draft and edit customer facing letters and emails, ensuring content is compliant and in line with tone of voice
- Work closely with the Content Editor, SEO Executive and external SEO agency to optimise content for SEO and help support Admiral’s SEO position through content edits, generation and keyword research
- Attend regular meetings with the social media, PR, eCRM and product teams to develop new and relevant content
- Show initiative when it comes to new content and repurposing content
- Help increase page views and time on page of website content
- Monitor, evaluate and report on the success of the content activities and contribute to a monthly report
- Help deliver link-building campaigns, projects and integrated campaigns from concepts to final output within tight deadlines
- Must be able to take decisions and escalate where appropriate
- Complete regular company-wide internal training as well as relevant external training
Ideally you will have
- Excellent copywriting skills
- Ability to work under pressure and to tight deadlines
- Good time management skills ability to prioritise workload while being flexible to change
- Excellent verbal and written communication skills
- Good relationship-building skills
- Excellent attention to detail
- Understanding and working knowledge of SEO best practice for content design
- Familiarity with Google Analytics and SEO tools such as SEMrush is desirable
- Eager to learn new things, explore digital technologies and find solutions with the resources available to you
Educational Qualifications Required:
- A relevant degree or equivalent
- An understanding of editing and producing plain HTML for web pages.
Additional information
- Our office is based in Cardiff with a hybrid approach to working. 1-2 days per week in the office (or more if you prefer)
- We will give you everything you need to work comfortably from home
Our Commitment to You
At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.
All qualified applicants will receive equal consideration for employment.
Salary, Benefits and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.
You can also view some of our other key benefits here.
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