About Us

About Us

One of the UK’s top three car insurers and officially one of the nation’s very best companies to work for. But how did we get where we are today? What are we all about? And what exactly do we do?

Who We Are

We’re a passionate, profitable and fast-growing financial services company with operations in seven countries and over 9,000 employees, who are at the heart of what we do. We have grown from a small start-up into one of the largest car insurance providers in the UK with 5.15 Million customers worldwide. We have retained our start-up mentality and thirst for innovation by continuously launching new brands and new products - both here in the UK as well as overseas.

Our History

What We Do

Admiral provides car insurance, home insurance, loans, and various other products to our 5.15 Million customers. We make sure they are in the best possible position after an incident. Although the economic climate has been mixed over the last few years, we’ve continued to grow from strength to strength and reached a whopping £2.5 Billion turnover last year.

Our approach has been driven by innovation and fuelled by the hard work and collective capabilities of our talented workforce. We haven’t rested on our laurels either; we’ve continued to identify challenges our customers face and delivered solutions that have kept us ahead of the game.

Our Culture

Our success goes hand-in-hand with having such a strong culture. Our philosophy is a simple yet effective one: People who like what they do, do it better! We put a lot of effort and investment into making sure that the Admiral Group is a happy place to work, where challenge and career development are encouraged and fun is never frowned upon. We have also managed to retain the can-do work ethic and start-up mentality that we started with in 1993.

Our culture is honest and open and is wholeheartedly focused on four key areas: Communication, Equality, Reward & Recognition, and Fun.

Our Recent Awards

As a Group we participate in a number of independently managed surveys, including The Sunday Times 100 Best Companies to Work For and the Great Place to Work Institute's Best Workplaces in the UK and Best Workplaces in Europe. You can see all our awards on our corporate page.

Our Commitments


Our Customers

Customers are essential to our future growth and providing an excellent service to them is paramount. We employ several initiatives to measure the quality of our customer service and review these daily to challenge departments to make continuous improvements. Additionally, we operate within the regulatory framework of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) and take the Treating Customers Fairly (TCF) principle extremely seriously.


Our People

People who like what they do, do it better! Our simple philosophy runs throughout the Admiral Group and ensures our people are happy, stay with us, and in turn give their best both to the company and to our customers. Our working culture is made up of four pillars: Communication, Equality, Reward & Recognition, and Fun. Admiral’s phenomenal growth and multiple awards for best place to work prove that our people-centric approach really works!


Our Community

Our local communities are very important to us and we play a positive role in them through charitable giving and sponsorships. We aim to contribute to our communities and support events likely to appeal to our people, that reflect our culture of vibrancy and fun, and that raise our profile as a good employer. Our staff members can apply for funding towards causes and charities they care about and we also secure great deals for them through our sponsorships, for example discounted tickets to local events.


Our Environment

We are committed to reducing our environmental impact to help safeguard our communities and create a pleasant atmosphere for our staff members. We actively encourage our staff members to participate in measures to reduce our environmental impact and we measure and monitor key aspects of our performance to ensure we are reducing the amount of resources consumed per employee as well as improving our energy efficiency and creating a better working environment for our people.

Our Staff Survey

One of the most important tools we use to measure employee satisfaction is our anonymous annual Staff Survey, which collects views on what it is like to work for us.

  • Admiral is a fun place to work 86%

  • When you join, you're made to feel welcome 96%

  • People here are treated fairly, regardless of their race or ethnic origin 97%

  • We have special and unique benefits here 88%

  • I would recommend Admiral as a good place to work 87%

Our UK Employees