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ECRM Marketing Executive

Cardiff

  1. Full time

About the job

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We’re looking for an enthusiastic and proactive individual to join our expanding Marketing Team!

This is a great opportunity to get involved in a fast-paced and dynamic environment and to claim ownership of projects, as well as working as a part of the wider marketing department at Admiral.

You’ll be working as part of the ECRM (Electronic Customer Relationship Management) team. Our job is to engage customers with a range of direct marketing campaigns to drive cross-sell and improve retention across Admiral’s expanding portfolio of products. The team’s focus is on email marketing, with some opportunity to test direct Mail, SMS and exploring other digital channels.

You will report to the Head of ECRM and assist in the delivery of key email, data & creative projects, as well as leading the ECRM marketing of at least one product or programme.

Main Duties

  • Manage email campaigns for at least one programme or project
  • Work with product teams, the wider marketing team, and contact centre departments to develop campaigns to help support and achieve business targets
  • End-to-end campaign delivery, this includes campaign planning, practical implementation, writing/sourcing copy, liaising with in house Studio team to create bespoke campaign content and ensuring campaigns meet FCA requirements
  • Monitor plans against actual results & spend. Report any deviations and proactively make recommendations to improve performance.
  • Work with members of the ECRM team to co-ordinate campaigns, including scheduling mailings, requesting and checking data, coordinating compliance sign off and scheduling any test activity

Skills and Experience

  • Marketing knowledge and experience is essential, with a willingness to learn the mechanics of ECRM 
  • Experience in email marketing and using Adobe Campaign (or similar email service provider platform) is essential 
  • Great communication skills, with the ability to effective build and maintain relationships
  • Great time management skills are required to meet regular tight deadlines, manage multiple priorities and keep calm under pressure
  • Strong analytical skills with an ability to study campaign results and make suggestions for future campaign changes and enhancements
  • Proactive attitude with the ability to use initiative and generate ideas
  • Ability to learn quickly on the job and to work autonomously on own projects as well as part of the ECRM team
  • Enthusiastic about helping the ECRM team achieve their objectives by working together as a team and sharing ideas and feedback

Salary, Benefits and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons why we're consistently voted one of the Sunday Times’ Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

You can also view some of our other key benefits here; https://admiraljobs.co.uk/employee-benefits/.

If you think this role is for you and would like to be considered for this opportunity, please click “apply now” to complete an online application form.

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