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ECRM Technical Lead - Confused.com

Business Role Type
Business Support Role
Business Support Departments
Confused.com
Location
Cardiff
Salary
Attractive salary, share package and extensive benefits
External Closing Date
01/12/2017

This vacancy has now expired, and is not accepting any new applications.

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About Confused.com

Confused.com was the UK’s first price comparison site, completely disrupting the insurance market. It is now one of the UK’s biggest and most popular comparison services – and we’re looking for people to join our bright, talented and dedicated team. We want help delivering our ambitious plans to save drivers as much money as possible – what we call ‘driver wins’.

Come join us on our exciting journey, and develop your career with one of the UK’s best-known brands. We’re looking to you to make a real difference - this is too good an opportunity to miss! In the vibrant Confused.com culture, you’ll find the right place to raise the bar and make your mark.

Confused.com IT is a centre of engineering excellence. We’re passionate about SOA, public cloud, Agile, Lean and DevOps methodologies. Our commitment to leverage technology to create quality solutions for driver wins is what makes us tick.

ECRM technical lead


About the role

The way Confused.com uses ECRM is undergoing a radical transformation. We’re in the final stages of tendering for a new ECRM provider. We have selected Adobe Marketing Cloud – Adobe Campaign, and in early 2018, we’ll be starting a full migration onto their platform.

The successful candidate will be a key player in the migration onto the new platform. During the migration process, you’ll become the super user\subject-matter specialist on the Adobe platform.

Initially the migration will be a lift & shift. Once on the new platform, an extensive programme of optimisation will take place to reap the benefits. You‘ll be responsible for running and analysing the results from these optimisation projects.

Once the migration and optimisation is complete, you’ll be responsible for analysing the success of campaigns on the our email, social and SMS channels. This analysis will require working with our business analysis team to produce a suite of reports for yourself, the ECRM team and wider business to use.

As ECRM technical lead, you’ll work with a diverse set of teams and disciplines spanning marketing, IT, data, and product development.

We want people with the knowledge, skill and diligence to bridge multiple roles – as needed – from analyst and requirements lead, to technical/functional consultant and advisor.

You’ll build relationships with all areas of the Confused.com business – such as IT, marketing and data teams. We want someone who understands what makes an effective technology organisation tick.

The breakdown of work in this role would be roughly 70% technical and 30% analytical.

This is a unique opportunity for you to help us drive our ECRM capability to the next level. 

As the ECRM technical lead, you’ll display the following qualities:

  • Build a super user technical understanding of our systems, and counsel non-technical colleagues on issues and opportunities.
  • Own the technical execution of the entire ECRM/email platform; from line of business, through warehouse and onto our provider, ensuring all interfaces are documented and understood and performing at 100% efficiency.
  • Be responsible for all of the technical ECRM touchpoints with the customer.
  • Proactively drive the ECRM ecosystem, actively seeking improvements and opportunities with existing and new systems.
  • Immerse yourself with other teams and departments, mining for additional customer value by helping teams to think creatively.
  • Have your finger firmly on the pulse of the customer and all customer contact points.
  • Produce an extensive campaign-reporting suite for use by yourself, the ECRM team and wider business.
  • Continuously display ownership, proactivity, autonomy and self-reliance
  • Demonstrate a can-do attitude and promote this within area.
  • Have a commitment to quality.
  • Continuously consider the bigger picture when making decisions, and see beyond the immediate requirements.
  • Predict potential issues and deal with them constructively.
  • Have the ability to analyse several options and solutions, and then select the best option.
  • Constantly look to analyse and improve processes.
  • Promote a positive working environment.
  • Have a proven ability to convert business requirements into working solutions.
  • Always keep abreast of latest innovation and how to integrate it into the Confused.com tech stack.
  • Have a proven ability to collaborate with other areas.


Technically, you’ll have experience of:

  • a leading ECRM platform and associated processes or similar
  • project management
  • data analysis
  • SQL 2012-2016, SSIS

Ideally, technically you’ll have experience of:

  • Adobe Marketing Cloud – Adobe Campaign
  • XML
  • MS Azure
  • Microsoft TFS
  • Agile working practices

About you
At Confused.com, we value personality and personal character traits as the key to success. Does this sound like you?

  • Enjoys autonomy. Thrives on independent work with limited oversight.
  • Excellent verbal and written communication skills.
  • Ability to maintain critical thinking while balancing multiple tasks.
  • Excellent organisation skills.
  • Enjoys navigating complex challenges.
  • Delivers consistent decisions and results.
  • Superior levels of diligence.
  • Strong, intellectual curiosity.
  • Quality-focused and takes pride in your work.
  • The drive to own a domain from top to bottom, from east to west and soup to nuts.

If so, please send us your CV today. We’re looking forward to hearing from you!