CRM Manager

About Veygo

Veygo is an independent company built and owned by Admiral operating within the Admiral Pioneer business. Admiral Pioneer is a new business within Admiral Group with the objective of seeding, launching, and scaling new businesses that will become one of the growth engines for Admiral in the future.

Veygo is one of these new businesses and at the forefront of the Mobility as a Service (MaaS) revolution, providing transport solutions for customers with and without cars. We want to make life easier for those wishing to share cars, use their own temporarily, or for learner drivers looking to practice in a family member’s or friends’ car. In short, we want to help people be able to get behind the wheel of a car, even if they don’t own one.

We are building a dynamic and energizing environment where we will provide all the excitement and freedom of a scale-up but with the support and stability of an established large organisation. As of today, we have a strong team of 80, but with a clear idea of where we want to go in the next few years, we need to strengthen it to keep pushing forward. We seek to recruit bright, passionate people who have a can-do attitude who look at the world and see the opportunity in our own small way, to make it better for our customers.

What kind of person are we looking for?

We're looking for an experienced CRM Manager, a proactive team member who is passionate about solving full lifecycle marketing problems, working with cross-functional teams, creating business value and continuous improvement. You are confident working in a fast-paced environment and within multi-disciplinary teams, and you should be a quick and curious learner who can build trust and credibility quickly.

The CRM Manager is a new role In Veygo, focusing on commercially exploiting all insurance products and services, through Website and App products, marketing, sales, design, data and analytics, and A/B testing. You’ll be responsible for the CRM strategy, planning, activation and optimisation, performance reporting and continuous improvement. You will also work with other early stage Pioneer businesses to create commonality.  

We’re looking for someone who is:

• A CRM Marketing practitioner who has built a modern set of capabilities from scratch with experience across modern related growth competencies, e.g., marketing channels, sales, and partnerships, UX and UI design, data and analytics, and A/B testing
• Comfortable working with data and analytics / tools, to make higher quality decisions, and role modelling the importance of validation and optimisation to the team
•  Has a curious and growth mindset, appetite for testing and learning, ability to lead through vision and action, desire to collaborate across Veygo functions
• Comfortable with the level ambiguity of a small scale-up business that’s moving fast.

You’ll be responsible for:

• Developing, upskilling, and mentoring the CRM Marketing competency area
• Lead the full customer lifecycle CRM strategy, planning, execution, and reporting
• Optimising LTV to deliver maximum revenue and reduce churn through CRM
• Delivering a 1:1 contact and campaign strategy to capture insurance premium and reduce churn
• Building a deep understanding of our customer base, their needs, and motivations, and aligning that with ways to acquire, retain and leverage CRM, across all channels [online and offline] and touchpoints [Web and App]
• Performance manage internal team and agencies to optimise the yield on any spend, via better planning, targeting, creative, execution, A/B testing, campaign types, etc.
• Collaborate with key stakeholders on CRM opportunities along product conversion journeys [on Website and App], in-use customers, drive retention and cross sell and fully leverage Salesforce technical and functional capability and develop events, automation to capture value

Your experience & skills:

• CRM Team – Set-up and managed a CRM Marketing team to prepare, plan, activate and optimise multiple existing and new products and new MVPs.
• Cross-functional Collaboration – used to prioritising opportunities [with commercial team], ensuring data is clean and can be segmented [with data team], systems ready [with IT], campaigns and A/B tests are planned and activated [with growth team], etc.
• Context – Relevant start-up/scale-up experience in a consumer market(s) shaping, planning, and executing growth activities in line with strategy
• Forecasting – Experience building bottom-up benefit forecasts to size and prioritise growth opportunities and allocation of resources, A/B test MVPs / launch campaigns.
• Tools, Touchpoints & Channels – Salesforce Marketing Cloud [i.e.., Email Studio, Journey Builder, and Mobile Studio] and comfortable with HTML, AMPScript, and familiar with SQL / SOQL.  Website and Mobile Apps, Email, SMS, etc.
• Working with Data – You’ll be doing a lot of analysis and data crunching to work out the effectiveness and direction of our work, so having a head for numbers is great. 
• Qualification – Minimum of a degree in Marketing or related area.

Additional Information

We are happy to discuss remote working options, however some travel to our Cardiff office will be required. Please contact the Recruitment Officer looking after this position if you would like to discuss flexible working.

Salary, benefits, and work-life balance

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're consistently voted one of the Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

Please contact the Recruitment Officer looking after this position if you have any questions.

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