Inside Admiral

Staff take part in the Mr X Appeal to help make a child’s Christmas more special

Hundreds of staff at our offices across Cardiff, Newport and Swansea has once again taken part in the Mr X Appeal, donating over 1,000 Christmas presents to disadvantaged children throughout the Swansea area.

There are over 4,500 underprivileged children in and around the Swansea area who will wake up on Christmas morning without a present to open. This appeal is now in its 58th year and is designed to help a local needy child in a really personal way at Christmas.

Angela from Central Quality has been coordinating the Mr X Appeal within Admiral for the past 12 years, this year however, her daughter, Donna has been promoted to chief elf for the first time.

‘’Admiral staff in both Swansea, Cardiff and Newport have been most generous over the years, last year was a brilliant success again with over 1000 gifts given to help make a child's Christmas a little brighter.’’

Signing their cards “With love from Father Christmas”, each Admiral staff member who donates a gift, gets given the first name, gender and age of a child who would otherwise go without a Christmas present. There is no minimum or maximum spend and staff members are very charitable, in fact many donated large gifts, such as tablets, games consoles and sports equipment.

Admiral has been collecting presents for the Mr X Appeal for twelve years, with the number growing every Christmas. Starting in Swansea, this has expanded to include donations from the Newport and Cardiff offices, with it being the 5th year in succession that Admiral has donated the most gifts to the appeal, which we are extremely proud of.