As a Digital Insight Analyst you will work alongside the Product Leads, Senior Product Owners and Product Owners, supporting the implementation and measurement of continuous change, aligned to the Product Vision and Key Results (OKR’s). These OKR’s feed into the overarching EUI Targets which align to the company strategy.
Aligned to our key objectives you will master the data using analytics tools (such as content square) and internal M.I to produce valuable insights that product owners can build into Optimisation backlog for initiatives designed to improve our customer experience and conversion of our Motor, Household and Multi online journeys.
Working closely with key business stakeholders, you’ll help ensure quality of delivery and measurement of performance. When the change has been made available to our customers, you will monitor the performance and the impact on the objectives.
Main duties
- Mastery of analytics tools aimed at improving the online customer journey.
- Represent the customer
- Ability to create and manage customer journey mapping from entry to exit for each digital product
- Work with the business area and product owners to develop a Data led Optimisation A/B testing strategy
- Master the data - Analysis and communication of MI, using various analytics tools and internal MI data, tracking performance against targets, and identifying areas for improvement
- Unearth edge cases / unexpected journeys, bottlenecks, frustrations.
- Ability to identify most valuable journeys and segment these by channel, personas & customer behaviours
- Help develop and prioritise an Optimisation backlog for Motor, Household and Multi product ARTs
- Feed ideas, opportunities, challenges, and risks into the Product Lead, Senior Product Owner and Product Owner to help shape the current and future strategy
- Understands the Level 2 OKR’s for the ART and has the ability to help create a backlog to help achieve these
- Understand department KPI’s – conversion, throughput, error rates
- Use Data to help define Level 3 OKR’s for the Planning Interval aligned to the Prioritisation of the ART
- Working closely with our Product Owners to transform new ideas from sketches to prototypes
- An active member of the Product Community of practice
Experience and qualifications required.
Essential skills
- Strong customer focus
- Excellent communication both written and verbal
- Good interpersonal skills and effective communication to all levels
- Ability to build good working relationship within the squad and the ART and its stakeholders
- Understanding of our current customer journeys and how to improve these with the customer at the forefront of any change
- Understand compliance elements that need to be considered to ensure that our customers receive good outcomes
- Understand Agile ways of working and practices
- Comfortable analysing and interpreting data with an ability to use this to solve problems
- Is able to input on business cases and help to monitor the success of these post release of new change
- Keen eye for detail
- Willingness to learn and adapt to change
- Analytical thinker. Can work with data and complex analytical tools to produce meaningful insights
Desirable:
- Experience of working within agile teams
- Experience of analysing and refining processes and functions.
- Experience of working within and Agile development structure
- Experience of using Jira to write user stories and manage sprint priorities
Additional Information
- We will review your CV within 5 working days of application and get back to you
- You will be required to work in the Cardiff office 1-2 days per week (or more if you like)
- We will give you everything you need to work comfortably from home
Please note - we may close this vacancy early if we receive lots of applications or business priorities change.
Our Commitment to You
At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.
All qualified applicants will receive equal consideration for employment.
Salary, Benefits, and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.
You can also view some of our other key benefits here.
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